At some point in life, most people will require a lawyer, whether for advice on an everyday legal procedure or more complex matters such as a divorce, inheritance or any other civil or criminal matter.
But what leads a person to choose one or another lawyer to handle their affairs? What should a jurist have to have a considerable client portfolio? What is the profile of a successful lawyer? Below we present the most notable characteristics of jurists, to have the expected performance in their professional field, which does not escape the accelerated pace of new technologies law tuition.
One of the first qualities that a lawyer must have, something that clients look for a lot, is being able to understand people , the people who are requesting them.
Many good lawyers immerse themselves in the analysis of laws, arguments and books, which is important, but they often forget something fundamental, which is knowing people in depth to know what to say to them, how to maintain a fluid and attractive relationship, how to help them resolve their issues effectively and how to become indispensable to them.
Specialize in an area
One of the keys to becoming a successful lawyer is to specialize in an area , a specific niche gives the possibility of positioning yourself as the expert to solve specific problems. In this sense, we must carefully analyze which area best suits our knowledge and professional experience, and which ensures a solid and continuous flow of clients.
We are referring to examples such as inheritance lawyers in Barcelona who have specialized in this area, and are also specialists in other areas such as processing and good advice on tax management related to the different cases on the transfer of assets of an person by death. Furthermore, its responsibilities and functions include procedures all of them related to inheritance services, cases of deaths where no will has been left, as well as the different negotiations between heirs, related to the drafting, modification and review of wills, among other procedures. of the area.
Adapt to new times
A successful lawyer today cannot be left behind in terms of new technologies. Reaching clients just because they know you in an area, through oral referrals or an advertisement in the newspaper is a thing of the past, immersing yourself in the world of legal marketing is the option .
You have to dedicate yourself to knowing all the tools that the digital world is offering, which can be used to rebound in the professional field, being in the area of law, specific, because they must be particularly oriented to the needs of the client.
It is essential to delve into strategies for customer acquisition and loyalty, brand and reputation management, content curation, customer service and, something very important today, when more than half of the planet’s population is “stuck” to the Internet, through mobile phones, achieve online positioning through social networks, websites and specific blogs, such as the case of Abogadosyderecho.com , a website specialized in legislation and news about the world of law in Madrid.
Having a website: essential
One of the essential marketing strategies is to have a presence on the Internet, whether for an independent lawyer or a firm, and one of the most suitable, but essential, ways is to have a website. But it won’t be just any website, because if it is an inadequate or lackluster portal, this will generate the opposite effect of what you want.
Consulting with an agency is the most advisable , so that they can provide the website with the necessary optimization to clearly reach the target audience.
A good law firm will have an excellent cover letter on its website, but it must meet certain parameters to stand out among its competitors. One of the characteristics should be to focus on the geographical area in which it operates, so that it is quickly captured by its target audience. For example, if it is a law firm in Malaga, the name of the city should be highlighted in the headings, and in the contents, near the mention of all the services it offers, so that the potential client feels more that identified with the location of the services.
Other factors to take into account when jumping into the digital space with a web portal is that it must have an attractive and good web design, that it be a site with simple and easy navigation , that it has adequate coding and good use of keywords.
We have an example of a cutting-edge website at Reclama y Recover Abogados , a portal that initially shows the client a form to make a free consultation, which is an essential element to engage potential clients. Likewise, it highlights in striking but at the same time simple language, the main needs that people seeking legal advice usually have and then, all the services that the firm provides to solve all these problems.
As we see, having a prestige built over years is important to stand out in the world of law, but staying behind and not adjusting to current trends is a factor against it. The world of digital marketing is evolving and lawyers can take advantage of it to stand out and position themselves in this market that is quite competitive.